ZiiLABS, subsidiary of Creative, announced its 3rd generation media-rich application processor ZMS-08 that brings 1080p Blu-ray quality H.264 playback to low energy devices.

ZiiLABS's ZMS-08 Processor

The lower power system-on-chip is packed with impressive array of features:

• • Full HD 1080p high-profile H.264 video decode
  • Simultaneous H.264 encode and decode at 720p
  • 1080p 24fps encode
  • Accelerated OpenGL® ES 2.0 3D graphics at up to 1 Gpixels/sec
  • 2D processing, compositing, image processing
  • Advanced Xtreme Fidelity™ X-Fi Audio effects
  • Low-power 1GHz ARM Cortex processor

The ZMS-08 is aimed at small form factor devices that enable content currently accessed via the PC to spread to mobile and low-energy devices.

Imagine that, Blu-ray quality video, crystal clear video conferencing experience and game console-like 3D and sound effects on future tablets, smartphones and set-top boxes.